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"I am not your biggest
customer, I know, but in fact,
I have reason to believe that
the Cranberry I have been
buying from you for the past
two years is a very large factor
in keeping me alive and healthy, as I was diagnosed in 2001
with bladder cancer.
I opted to refuse medical treatment, and at this point
I am completely free of symptoms. Since Cranberry is the only thing I have taken regularly, I tend to believe it
has a lot do with my current state of health." -
L. P. in MA
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US JUICE ® Health Benefits of Pomegranates
Pomegranates are brimming with vitamins A, C, E nd iron, the Pomegranate has been cultivated since pre-historic times. Thought to be native to Persia, the fruit is now grown everywhere from Spain to California. It features richly in mythology, as a symbol of birth, eternal life, and death, owing to its abundance of seeds and ability to 'bleed'. The deep red skin of the pomegranate was thought to link it to the blood of the earth, a taboo colour. Hence the fruit's association with forbidden desire. "Iranians believe that Eve was tempted with a pomegranate in the Garden of Eden," said Margaret Shaida, culinary historian and author of The Legendary Cuisine of Persia. "King Cyrus, who created the Persian Empire, was reputed to have wished for a number of good generals equal to the seeds of a pomegranate. "Later again, the Prophet Mohammed is said to have urged his followers to eat the fruit in the belief that it purges the system of envy and hatred." Ancient Egypt The ancient Egyptians were buried with pomegranates in the hope of re-birth, while in Greek mythology, Persephone, the daughter of Demeter, the goddess of agriculture, was offered a seed of the fruit by Hades.
Tempted by its jewel-like appearance, she took it, thereby condemning herself to spending a portion of every year with Hades in the underworld. These days, Greeks traditionally break a pomegranate at weddings, as a symbol of fertility. In China, a sugared version of the seed is eaten on the day to bless the newlyweds. The fruit has long been used in folk medicine in the Middle East, Iran and India. Healers have used the bark, leaves, skin and rind as well as the edible bits of the fruit to cure everything from conjunctivitis to haemorrhoids. A boiled infusion of the rinds is said to soothe a sore throat, and a paste of the leaves, massaged into the scalp, can, apparently, reverse baldness. "When I lived in Iran, I used to be given a bowl of pomegranates to recover from a bout of 'Tehran Tummy'," said Ms Shaida. "Over there, pomegranate juice is recommended for pregnant mothers as it is rich in iron. It's also cooling and good for cleansing the system." Asian cookery Central Asian and Middle Eastern cooks always have a supply of the fruit on hand. In Azerbaijan, a pomegranate sauce called Narsharab is served with sturgeon fillet, while Georgians use the seeds as a salad garnish or to flavour meat dishes. In Iran, a dish known as Fesenjan is prepared with pomegranate concentrate. "No Iranian kitchen will be without a bottle," said Ms Shaida. "Fesenjan consists of ground walnuts, fried until brown, which are added to fried onions and duck, or chicken along with the pomegranate sauce. It has a wondrous flavour, but very rich." In the West, the fruit is still regarded as a novelty, but food writers like Rosemary Stark are keen to change this. She said: "I find it has one of the finest sweet/sour balances of any fruit. "Try sprinkling some over your breakfast muesli, or lunchtime hummus."
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